Biography
Rick Matthews, the Managing Director for Kin Community Canada, works with the world’s best lifestyle creators across social platforms. He is responsible for leading the strategic growth of Kin by driving new partnerships, providing high-quality partner management and growing the company’s audience in Canada. He also works closely with Corus Entertainment Client Marketing to develop and facilitate highly successful multi-platform brand campaigns. Previous to joining Kin Community, Rick was the Executive Producer of CBC’s flagship lifestyle series Steven and Chris.
All session by Rick Matthews
McCain Superfries: An Integrated Marketing Case Study
12:00 - 12:30
Auditorium
Distribution Critical: How to Tailor Content for Specific Platforms & Audiences
12:15-12:45
Frontenac