Katherine E. Fera is the Director of UM Studios, the content creation department at UM. Her team develops content strategies, champions collaborations with media partners, producers, and influencers, and creates branded content that delivers results.
Katherine’s diverse career began in TV, working on the set of The Red Green Show, and in promotions at Salter Street Films and Alliance Atlantis. She moved into strategic marketing roles on the client side at Canadian Tire and Visa, and creative agency side on McDonald’s, before joining UM in 2012.
On a personal (and musical) note, Katherine is a singer in regularly performs the national anthems for the Toronto Blue Jays.