Joseph Barbieri

Joseph is Partner, Managing Director Content & Media Partnerships at SID LEE and has spent more than 20 years working in the media, marketing and publishing sectors. His accomplishments include building a category leading North American content agency, and developing content programs with leading North American and global brands including P&G, GEICO, Unilever, Kraft, AIMIA and Mazda.

Prior to joining Sid Lee, Joseph led a boutique marketing and media consultancy whose clients included The Economist Group, Conde Nast Media, Torstar Media and RCS Media Group (Italy).