Greg Alleger serves as the Director of Digital Media at BEN (Branded Entertainment Network), a Bill Gates Company. He has worked with thousands of digital influencers and numerous brands through a wide variety of campaigns. He first worked for Plaid Social Labs- specializing in placing brands within the YouTube, Snapchat, Instagram, and Twitch influencer communities. In May of 2015, Plaid was acquired by the Branded Entertainment Network to expand reach into the digital influencer community.
BEN focuses on brand integration to increase awareness, establish product credibility and build an active community of brand advocates. Some top clients include campaigns for Ubisoft, Warner Brothers Interactive, Disney, Turkish Airlines, Dyson, Estée Lauder, L’Oreal, Zumba, and more.
Greg has been a key player in the influencer space representing brands and helping them work with content creators that have relevant audiences. Greg currently resides in Provo, UT.