With nearly 20 years as a digital innovator, Fergus is an award-winning creative producer with deep insight into emerging business models and revenue opportunities, strategic marketing, and content creation.
As Executive Producer of Video Content & Platforms at CBC, Fergus oversees long and short-form content delivered across digital platforms, and is developing a new OTT service for the network. Previously, as Exec in charge of Digital for Scripted Programming at CBC, he led the production of award-winning interactive content, mobile apps, and webseries for the network’s Comedy, Drama, and Documentary programming. To jumpstart CBC’s digital originals strategy, he developed and launched CBC’s online comedy vertical, produced a broad slate of original webseries, and, with the Canadian Film Centre, launched the “Jumping Screens” content development lab. He’s also an IdeaBOOST mentor at the CFC.
He’s passionate about great storytelling, finding new and disruptive ways to produce and monetize compelling content, creating branded entertainment and interactive narrative experiences that span screen-based, virtual, and live, as well as building and nurturing vibrant participatory fan communities in the social space to drive engagement.