Amber Mac
President: Konnekt Digital Engagement & AmberMac Media, Inc., Executive Producer & Host: nextMEDIA
Biography
Amber started her digital technology career at Razorfish in San Francisco during the dot-com boom. Since then, she has been at the forefront of the social media and branded content revolution. After writing her bestselling digital marketing business book, Canadian Business Magazine called Amber the country’s top expert on how to build a brand. She is also a well-known television host and the President of Konnekt Digital Engagement and AmberMac Media, Inc. Amber and her companies have worked on digital content series and marketing strategies for North America’s leading brands, including Xbox, Ford, Delta Airlines, and PayPal.
All session by Amber Mac
Opening Keynote: Walter Levitt, Chief Marketing Officer, Comedy Central
08:50 - 09:30
Auditorium
Lessons From Today’s Top Digital Broadcasters
13:45 - 14:35
Auditorium
Much Digital Studios Announcement
14:35 - 14:45
Auditorium
Blurred Lines: Best Practices for Disclosing Paid Content
10:30-11:00
Frontenac