Alyson is the VP of Brand Partnerships at Bell Media focusing on client solutions across many of Canada’s leading media properties and platforms. Alyson has extensive experience in sales & marketing, sponsorship, content strategy, broadcast & digital media and production. In her previous role, Alyson led the network & broadcast teams at Maple Leaf Sports & Entertainment with the Leafs, Raptors and TFC. Prior to working in professional sport, she enjoyed immersing herself in Canadian amateur sport at the Canadian Olympic Committee. Alyson was responsible for sponsorship sales and service, merchandise licensing and commercial rights management following her involvement with the Vancouver 2010 Winter Olympic Games. Alyson holds an MBA from the Rotman School of Management at the University of Toronto, is a passionate mentor in the areas of media and sponsorship and is actively involved with a number of sport pursuits in her free time.