Discoverability for a 2017 Audience: Boosting Content to Build Reach
It’s no secret that video is an important part of today’s strategic content conversations. More and more, marketers are using video to communicate their brand’s story; plus, they’re building relationships in the process with customers and audiences. According to Cisco, by 2017 video will account for 69% of consumer internet traffic. However, given the abundance of video content available on the Internet, increasing organic discovery and reach is an ongoing (and difficult) challenge. This challenge raises this question: Should creators, producers, and brands pay to boost video content (and how much makes sense)? Join top executives as they share next-level video marketing insights and reveal how to budget for this new reality.
- How are you turning owned views into earned views?
- What type of content should be boosted?
- Which video metrics matter most?
- What does engagement reveal about audience behaviour?