The Future of Audio: Exploring Creativity and Commerce in Podcasting
Podcast popularity has grown exponentially over the past decade. Though commonly associated with the sweeping success of NPR’s “Serial,” the proliferation of podcast content has been steadily increasing due to its agility across a variety of formats and genres: long-form interviews and news coverage, comedy and narrative storytelling, branded integration and educational programming, podcasts offer high quality, accessible, and unique content for listeners young and old. Though there is no shortage of available content, the real issue remains: How can podcasters thrive financially? This panel will delve into this any further questions facing both consumers and creators.
- What revenue avenues can podcasters explore for success?
- What niche formats seem to attract the most listeners?
- Is a career in podcasting feasible for someone not associated with brands or existing platforms?
- How can brands align organically with talent?