Distribution Critical: How to Tailor Content for Specific Platforms & Audiences

Distribution Critical: How to Tailor Content for Specific Platforms & Audiences

Although quality content is a necessity, it’s not enough to guarantee an engaged audience. Whether it’s short-form or long-form video, your distribution strategy is critical.  This often means that each piece of content must be tailored, not only to the device and platform where it’s distributed, but to specific audiences and communities.  Join us as media leaders discuss the challenges with today’s distribution strategies and how they are working (and sometimes paying) to reach their target audiences.

  • How important is it to tailor content to specific platforms (Facebook, Twitter, Snapchat, etc)?
  • Why does some content travel well within certain communities and some falls flat?
  • What are some success stories in terms of organic vs paid reach?
  • How important are influencers in your distribution strategy?