Show Me the Data: Measuring Success in the New Entertainment Economy
While the digital world has given us the chance to better understand human interaction, behaviour, and engagement, it has also provided us with a number of platforms with diverse data measurement tools that all claim to be the most effective way of tracking audience engagement. From clicks, likes, views, and shares; to eye tracking, TTR, and auto-play; engagement measurement takes many different forms. With so many different measurement techniques at hand, how can we better use each tool to determine a return on our content investment?
- What is the best way to measure engagement?
- How do metrics differ on today’s top content platforms?
- How can brands properly decide, using data, to split their budgets between digital and broadcast?
- What are today’s content data scientists saying about the future of the entertainment economy?