McCain Superfries: An Integrated Marketing Case Study

McCain Superfries: An Integrated Marketing Case Study

What’s the perfect combination of digital marketing and TV advertising for a brand? This was the challenge faced by Corus Entertainment and Kin Community: ensuring McCain’s message resonated with two different audiences and two different demographics on two different platforms. Using broadcast to help amplify content created by social influencers, the campaign was a success. Join this session to find out why.

• How was the campaign concept conceived?
• What’s one piece of advice brands need to know when looking to partner with a Creator?
• What do creators really look for when deciding which brands to partner with?
• How do you measure success?
• How do you make a perfect match between a brand and social influencer?