Making & Monetizing Streaming Content for a Global Audience: In Conversation with Twitch’s Mike Lucero
Twitch’s Global Director of Client Strategy will join us on stage at nextMEDIA for this closing Day 1 keynote to talk about the company’s global partnership strategy. As a successful pioneer and and leader in next-gen entertainment products, Seattle-based Mike Lucero will share Twitch’s business strategy as the world’s leading social video platform and community for gamers, video game culture, and the creative arts. He will discuss how the company keeps its almost 10 million daily active users engaged, its 2 million unique streamers per month entertained, and its impressive 106 minutes watcher per person per day stat maintained. While doing building this massive global community, Amazon-owned Twitch has raised more than 46 million dollars for charitable organizations.