Lessons From Today’s Top Digital Broadcasters
If there is one group that has to move quickly to embrace the ever-changing content landscape, it’s broadcasters. In this session, we will hear from the top digital leaders from the country’s biggest media organizations to learn how they’re adapting to new audiences online. From developing new business models to working with celebrated influencers, these panelists are leading their organizations in disruptive new directions.
- What new digital business models are emerging in the broadcast industry?
- How has the role of brands changed in your content creation business?
- What have you learned while executing on your top digital initiative this past year?
- How do you develop for increasingly mobile audiences and second screen viewing habits?
- How do you plan to create influential content in 2016?