Blurred Lines: Best Practices for Disclosing Paid Content
As early as 2017, Influencers who promote brands and companies on Snapchat, Twitter, Instagram, Facebook, and on their blogs will have to start disclosing “any material connection between the endorser, reviewer or influencer and the brand. While Advertising Standards Canada’s guidelines are considered quite late by some, this new rule is likely to change how Influencers are promoting sponsored content and how brands are disclosing working with influencers. In this session, we’ll answer the following questions:
- What are the official paid content disclosure rules?
- How can brands, agencies, and influencers best work together to ensure transparency?
- What are some of the consequences when guidelines aren’t followed?
- What are some best practices for disclosing paid content?