Building a Strong Owned & Operated Brand in a Disruptive Media World
Each day, creators and organizations are developing engaging video content for social networks and distribution platforms. Creating content to engage with an audience through Facebook, Instagram, Snapchat, YouTube, and other platforms is incredibly powerful when the distribution platforms have an algorithm that favours a creator’s marketing strategy. However, as history has shown, once the platform changes its algorithm, it puts the creator in a vulnerable situation. Moreover, while a creator needs to be present on non-O&O platforms for audience reach, engagement, and conversion, they also need to maintain strategic control of their brand and message – and in some cases, steer their community toward an owned website.
- How do you build out a strong O&O brand on a platform you don’t own or operate?
- How do you create an O&O brand that is strong enough to sustain a loyal fan base that jumps from platform to platform?
- How can a creator work with a social network or distribution platform to stay ahead of algorithmic changes?
- Which creators are successfully driving social network or distribution platform traffic home?