THE SEARCH FOR CANADA’S NEXT DESIGNER: A Case Study for Multi-Platform Brand-Integrations
There are increasingly new and exciting opportunities in the cross-platform, content marketing space. Bell Media is taking that next step by producing its first-ever series, THE SEARCH FOR CANADA’S NEXT DESIGNER, with a show-wide, integrated partnership across its linear TV and digital platforms with IKEA and their agency Jungle Media. This partnership provides the perfect opportunity to deliver entertaining, platform specific programming, while showcasing IKEA’s line of products. Join the executives and creators behind this unique integrated partnership as they discuss:
- How did the partnership come to be?
- How did TV show producers and digital content producers came together to develop a truly platform agnostic initiative?
- How will this new series fulfill IKEA’s goals and requirements?
· What does the future hold for these cross-platform, content marketing opportunities?