Grab your badge from the registration booth and get your day started. Haven’t registered? Questions? Come and see us in the foyer!
Start the day off right and join us in the Atrium for coffee and breakfast!
Trend Hunter CEO, New York Times Bestselling Author, and award-winning innovation expert, Jeremy Gutsche, will kick off nextMEDIA 2016.
With a $1 billion corporate track record, Jeremy is one of the most sought-after keynote speakers in the world. The Alberta native has consulted some of the biggest brands and businesses (Sony, NASA and IBM) on the planet with his action-oriented ideas and has been sourced by notable networks and publications like CNN, The New York Times and The Economist.
Jeremy launched Trend Hunter in 2005, and since then, the website has gone on to become a leading source for news in trends and innovation with approximately 60 million views per month and a contributing network of 180,000 members around the world.
With ad blocking being at an all time high (In 2015, ad blocking resulted in an estimated $21.8 billion in “blocked” revenue), a shrinking audience on traditional media, and stiff competition in new media (due to the abundance of content and platforms), brands must change their marketing strategies from “advertising” to educating, inspiring and storytelling in order to propel conversations and stay relevant. Whether through social media, mobile or movies, many marketers are devoting more resources to creative production in hopes of improving ad quality and engaging loyal audiences. Join four marketing executives from top brands to discuss the challenges and successes of video storytelling, and what the future holds for this art form.
The renowned Face-to-Face meeting exchange provides nextMEDIA delegates with the opportunity to meet prospective partners or peers in the form of leading digital executives, producers, agencies and brands. Specifically designed to be 10 minute exchanges, the program has enabled countless one-on-one meetings and has led to some amazing business deals! In an ecosystem that thrives on connections, great digital content and expertise, connect with people, ideas and events that are of professional interest and maximize efficiencies! Book your exclusive meeting when we launch via Xchange.
Enjoy coffee and tea in the Atrium and take the opportunity to network and refocus.
Now, more than ever, people want to be part of the moment. Whether it’s breaking news, a sporting event, or simply shared videos with friends, live streaming content is gaining more traction. While some consider it to be a fad, powerhouses such as Facebook, Twitter, Tumblr and YouTube believe it’s here to stay. Each is investing significant dollars into these technologies, which are getting more advanced and attracting millions of viewers. Join us as we hear from top executives who are integrating live streaming into their digital strategies and are taking audience engagement to a new level. We won’t simply talk content in this session, but instead we’ll dive into analytics, real-time data, and what it means for the economics of the live streamer.
New platforms and technologies have created novel opportunities for content creators to push the boundaries of media too quickly for traditional broadcasters to respond. Wide access to the tools of digital production enable more of us than ever to broadcast online and the rise of user-generated content, internet stardom, and fan and participatory cultures have forever changed the business of entertainment.
This case study will explore how emerging designers are developing novel approaches to storytelling in the age of digital distribution. From location-based documentaries built in partnership with indigenous communities to interactive live video performances streamed online our students are at the forefront of interactive storytelling experimentation.
Join us at the Digital Futures Case Study to see how we are exploring and creating the future…
Although quality content is a necessity, it’s not enough to guarantee an engaged audience. Whether it’s short-form or long-form video, your distribution strategy is critical. This often means that each piece of content must be tailored, not only to the device and platform where it’s distributed, but to specific audiences and communities. Join us as media leaders discuss the challenges with today’s distribution strategies and how they are working (and sometimes paying) to reach their target audiences.
Enjoy lunch in the Foyer and take the opportunity to network and refocus.
Media and brand companies are taking a strategic approach to creating bite-size content as an additional screen-based medium which addresses needs that were previously un-served- and they are killing it! Whether through a social presence on Facebook, Twitter, Snapchat and YouTube or specifically producing for mobile, short-form content has proven to be a remarkable way to connect content with an audience that desires an efficient and targeted form of entertainment, and has enabled companies to boost their reach. Hear from executives from top media and brand companies who are implementing short-form video as part of their digital content strategy.
While the digital world has given us the chance to better understand human interaction, behaviour, and engagement, it has also provided us with a number of platforms with diverse data measurement tools that all claim to be the most effective way of tracking audience engagement. From clicks, likes, views, and shares; to eye tracking, TTR, and auto-play; engagement measurement takes many different forms. With so many different measurement techniques at hand, how can we better use each tool to determine a return on our content investment?
Immersion is not a property of technology it is a result of the experience. VR/AR/MR and the new technologies that are part of our ever-expanding tool box in the evolution of storytelling are not the immersion themselves it is how we use them and the worlds we create. We will share some secrets from the front lines of emerging technology and storytelling. Dive into principles for designing futures with one of the creators of the original Blair Witch project and founder of Campfire alongside the Innovations Director of SapientNitro.
Enjoy coffee and tea in the Atrium and take the opportunity to network and refocus.
It’s no secret that video is an important part of today’s strategic content conversations. More and more, marketers are using video to communicate their brand’s story; plus, they’re building relationships in the process with customers and audiences. According to Cisco, by 2017 video will account for 69% of consumer internet traffic. However, given the abundance of video content available on the Internet, increasing organic discovery and reach is an ongoing (and difficult) challenge. This challenge raises this question: Should creators, producers, and brands pay to boost video content (and how much makes sense)? Join top executives as they share next-level video marketing insights and reveal how to budget for this new reality.
Twitch’s Global Director of Client Strategy will join us on stage at nextMEDIA for this closing Day 1 keynote to talk about the company’s global partnership strategy. As a successful pioneer and and leader in next-gen entertainment products, Seattle-based Mike Lucero will share Twitch’s business strategy as the world’s leading social video platform and community for gamers, video game culture, and the creative arts. He will discuss how the company keeps its almost 10 million daily active users engaged, its 2 million unique streamers per month entertained, and its impressive 106 minutes watcher per person per day stat maintained. While doing building this massive global community, Amazon-owned Twitch has raised more than 46 million dollars for charitable organizations.
Grab your badge from the registration booth and get your day started. Haven’t registered? Questions? Come and see us!
Start the day off right and join us in the Atrium for coffee and breakfast!
Hear from a top Media Executive on the ever changing digital-media landscape.
Whether you are a brand, broadcaster, or creator, your number one goal is to get your product in front of a target audience. With so many global social media and content distribution platforms, it’s easier than ever for viewers to find your work. However, audience likes, cultural sensitivities, language preferences, and legal boundaries also mean that it’s increasingly difficult to manage and strategize. With this in mind, this session will include key players who understand how to program for a global audience, how to navigate these issues, and how to monetize this content.
As early as 2017, Influencers who promote brands and companies on Snapchat, Twitter, Instagram, Facebook, and on their blogs will have to start disclosing “any material connection between the endorser, reviewer or influencer and the brand. While Advertising Standards Canada’s guidelines are considered quite late by some, this new rule is likely to change how Influencers are promoting sponsored content and how brands are disclosing working with influencers. In this session, we’ll answer the following questions:
Enjoy coffee and tea in the Atrium and take the opportunity to network and refocus.
The renowned Face-to-Face meeting exchange provides nextMEDIA delegates with the opportunity to meet prospective partners or peers in the form of leading digital executives, producers, agencies and brands. Specifically designed to be 10 minute exchanges, the program has enabled countless one-on-one meetings and has led to some amazing business deals! In an ecosystem that thrives on connections, great digital content and expertise, connect with people, ideas and events that are of professional interest and maximize efficiencies! Book your exclusive meeting today via .CONNECT.
Each day, creators and organizations are developing engaging video content for social networks and distribution platforms. Creating content to engage with an audience through Facebook, Instagram, Snapchat, YouTube, and other platforms is incredibly powerful when the distribution platforms have an algorithm that favours a creator’s marketing strategy. However, as history has shown, once the platform changes its algorithm, it puts the creator in a vulnerable situation. Moreover, while a creator needs to be present on non-O&O platforms for audience reach, engagement, and conversion, they also need to maintain strategic control of their brand and message – and in some cases, steer their community toward an owned website.
There are increasingly new and exciting opportunities in the cross-platform, content marketing space. Bell Media is taking that next step by producing its first-ever series, THE SEARCH FOR CANADA’S NEXT DESIGNER, with a show-wide, integrated partnership across its linear TV and digital platforms with IKEA and their agency Jungle Media. This partnership provides the perfect opportunity to deliver entertaining, platform specific programming, while showcasing IKEA’s line of products. Join the executives and creators behind this unique integrated partnership as they discuss:
· What does the future hold for these cross-platform, content marketing opportunities?
Enjoy lunch in the Foyer and take the opportunity to network and refocus.
Podcast popularity has grown exponentially over the past decade. Though commonly associated with the sweeping success of NPR’s “Serial,” the proliferation of podcast content has been steadily increasing due to its agility across a variety of formats and genres: long-form interviews and news coverage, comedy and narrative storytelling, branded integration and educational programming, podcasts offer high quality, accessible, and unique content for listeners young and old. Though there is no shortage of available content, the real issue remains: How can podcasters thrive financially? This panel will delve into this any further questions facing both consumers and creators.
If you deconstruct many of today’s campaigns, you’ll see carefully crafted strategic content plans. While the video unicorns of years past were a combination of good timing and clever creative, we now live in a world where you need all that – and a whole lot more – to amplify your work.
Motrin partnered with UM /J3, Kin Community and Corus Entertainment to tap into Québecois star, fashion maven and influencer Maripier Morin of Pardon My French and star of the TV show ‘Hockey Wives’. The result: A truly 360 campaign to celebrate unstoppable women and increase brand consideration among Canadian women.
Combining a sponsorship of the show with a #MakeItHappen-themed video series on Maripier’s YouTube channel, the campaign reached its pinnacle during the ultimate celebration of unstoppable women: Mother’s Day. The campaign’s momentum led to unprecedented support from retail partners with Motrin exclusive flyers – a first for the brand-, as well as a 10% boost in baseline sales volume.
Hear from the talent and executives that spearheaded this unique 360 campaign and learn how a collaboration such as this could be extremely beneficial to your business.
nextMEDIA 2016 is honoured to welcome Lionsgate Entertainment’s Sarah Lane as one of this year’s featured Keynote Speakers!
Following a notable career at TechCrunch as its first Executive Producer of Video and writer and host of the “Crunch Report,” Sarah joined Lionsgate’s SVOD team in March as the Vice President of Original Content for Comic-Con HQ.
Lionsgate has been a consistent force in a rapidly evolving entertainment landscape since its inception in 1997, generating the seventh-highest gross revenue across North America just last year.
We are thrilled to have Sarah in attendance!
Sign in and join the crowd, the party’s just getting starting!
Join us upstairs at the Weston Harbour for cocktails on behalf of our partners at Much Digital Studios